CRO & Growth
Over the past few years, I've worked with B2C SaaS and digital products at very different stages - from early ideas to companies already spending at scale.
Most of my work starts with a simple question: what is the clearest way to help this business grow? The answer might be a better funnel, a new offer, different pricing, or sometimes a completely new product.
Read about my experience
A few numbers for context
Experience
My role has rarely fit into one box. Depending on the company, I have worked as a CRO specialist, growth manager, copywriter, strategist, or a mix of all four.
I built the CRO program across around ten quiz funnels and owned the experimentation roadmap. At the busiest point, we were launching roughly twenty tests a month across quizzes, reports, pricing, and checkout.
Some of the strongest tests improved conversion by 20-30%.I worked across the whole growth system: new offers, pricing, acquisition funnels, upsells, and conversion. During that time, the company grew from two digital products to six.
Built funnels that supported paid-media scale of up to €100K per day.I used customer research to build several acquisition funnels, then worked on improving the ones with enough traffic. I also developed new subscription and high-ticket upsell ideas.
The funnels generated €20M+; optimisation increased revenue by 20%.I helped relaunch the product with a new quiz, clearer positioning, a different visual direction, and a rebuilt pricing and upsell journey.
The new funnel dramatically reduced CPA, unlocked a new growth channel, and gave the business room to scale.I worked on some of the early offers and customer journeys while the product was finding its strongest growth angles.
Sintra reached $12M+ ARR in its first year and later raised $17M.I built a Lithuanian yoga education brand from the beginning - from positioning and the website to the first acquisition campaigns.
The platform reached more than 5,000 learners in three months.Portfolio
A few funnels and landing pages I helped shape from the first idea through copy and design direction.
What I do
Sometimes that means finding a better offer. Sometimes it is a new funnel, sharper copy, different pricing, or a more focused CRO program. The work changes, but the starting point stays the same: research, data, and a clear commercial question.
Using customer research to uncover unmet needs, then turning them into clear, relevant offers with a strong reason to buy.
Improving pricing, subscriptions, bundles, upsells, and checkout flows to create more value from the traffic already there.
Turning an early idea into a complete customer journey - from the first touchpoint through purchase, retention, and upsells.
Building the research, experimentation, and analysis system behind a steady testing roadmap - not just isolated A/B tests.
Writing landing pages, quizzes, paywalls, checkouts, and upsells that make the value clear and help people decide.
Connecting funnel performance, user behaviour, and experiment results to find revenue leaks and the next highest-impact opportunity.
